About the Designer

Reia Janay is an Atlanta-based fashion designer, creative visionary, and entrepreneur redefining modern femininity through bold, intentional design. With a background in fashion and marketing, Reia rose to global recognition through four groundbreaking collaborations with SHEIN — becoming one of the top 10 ranked designers and the first to offer inclusive sizing from girls to plus.

Her mission? To empower women to feel confident, sexy, and seen — whether they’re working out, taking meetings, or taking over the world. With a focus on small-batch, sustainable fashion, Reia’s designs blend power with softness, and purpose with polish.

Allure by Reia is more than a brand. It’s her story, her movement — and now, yours too.

THIS IS ALLURE BY REIA

About Brand

Allure by Reia is a bold, contemporary fashion label founded by Atlanta designer Reia Janay. From athleisure to businesswear, each piece is designed for women who want to be seen before they’re heard.

With a focus on comfort, confidence, and sustainability, Allure by Reia produces small-batch collections that elevate everyday style. After four global collaborations with SHEIN, the brand makes its Paris Fashion Week debut in 2025 — empowering women to slay every space they enter.

THIS IS FASHION

Why Allure By Reia

Designed for women who lead with confidence and style, Allure by Reia blends bold design with purpose. From workouts to boardrooms, our small-batch pieces move with you — because being seen starts with how you show up.

At Allure by Reia, every stitch is intentional. From fabrics to fit, we design with purpose for the modern woman.

More than fashion — it’s a feeling.
At Allure by Reia, we design standout pieces for standout women. Style, comfort, and confidence come standard.

Our Customers Think:

  • Debra A. Boston

    Love this set. The color is so gorgeous! It matches with the style.

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    Victoria C. New York

    This is amazing! I love it!!

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    Janet F. Columbus

    OMG these pants are great. They look as picture and fit great. They didn’t have a lot of reviews, so I took a chance to purchase them, and I don’t regret it. I weigh 108 lbs.

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That's What We Guarantee

YOUR SATISFACTION IS OUR TOP PRIORITY

FAST SHIPPING.

YOUR SATISFACTION.

SUSTAINABILITY

EASY RETURNS.

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