Allure by Reia | Bold Made-to-Order Fashion for Boss Women

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💛 Introducing Allure Athleisure

Our limited-edition capsule is launching soon. Designed for women who walk, stretch, slay, and seal deals — this drop combines movement, luxury, and bold femininity.

Made in small batches with sustainability in mind. When they’re gone, they’re gone.

GLOW EDIT

Elevate your WORKOUT with new ALLURE LOOKS.

COMING SOON

The only PERSON you are destined to become is the person YOU decide to be.

BENEFITS & GOALS

Your satisfaction is our top priority. We offer a satisfaction guarantee with hassle-free returns and exchanges to ensure you're happy with your purchase.

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NEW SEASON LAUNCHING SOON.

COLLECTION | 2025

This Is Allure

Shein X Allure by Reia

Our SHEIN Era (2021 – 2024)

Four capsule drops. One unapologetically inclusive vision.

From little fashionistas to curvy queens, I became the first SHEIN X designer to size every style from Girls to Plus—and it paid off. Our collections shot into the Top 10 of thousands of global designers, proving that bold design and true inclusivity can (and should) coexist.

What the collab taught me :

Design isn't powerful until everyone can wear it .

Fast growth still needs fierce quality control.

Community is everything over 40 countries wore our pieces and tagged us with pride.

Now I’m channeling those lessons into my own house: Allure by Reia. Get ready for Athleisure that moves, contemporary looks that turn heads, and sustainable micro-batches that feel as exclusive as they look.

Thank you, SHEIN X fam, for the global love.

Next stop: fashion that’s better for you and the planet—one limited-edition drop at a time.

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More Than Athleisure — A Lifestyle

Allure by Reia isn’t just a fashion label — it’s a reflection of the modern woman’s multifaceted life. While Allure Athleisure celebrates movement, wellness, and boss energy, our other collections are designed for every version of her.From tailored businesswear that commands attention in the boardroom, to head-turning pieces debuting at Paris Fashion Week, and curated looks for birthdays, brunches, and beyond — each drop is intentionally crafted with detail, purpose, and power.Whether you're working out or working the room, Allure by Reia has you covered — in style.

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Customer Choice

Silver Styling Service

Silver Styling Service

Regular price $500.00 USD

Regular price Sale price $500.00 USD
Unit price per
Luxe Lace Jumpsuit

Luxe Lace Jumpsuit

Regular price $145.00 USD

Regular price Sale price $145.00 USD
Unit price per
❄️ The Ice Boss Suit

❄️ The Ice Boss Suit

Regular price $250.00 USD

Regular price Sale price $250.00 USD
Unit price per
🤍 The Divine Lace Midi Dress

🤍 The Divine Lace Midi Dress

Regular price $55.00 USD

Regular price Sale price $55.00 USD
Unit price per

THIS IS ALLURE BY REIA

Our Story

Allure Athleisure was born from the vision of Reia Janay, a fashion designer and entrepreneur based in Atlanta who believes women should feel seen before heard. After collaborating with global brands and navigating the fashion world, Reia saw a need for high-quality, small-batch pieces that fuse style, sustainability, and strength.

This collection is for the women who prioritize wellness without sacrificing their edge — from corporate girlies sealing deals to entrepreneurs making power moves. Whether you walk, stretch, or slay, Allure Athleisure is designed to elevate every moment — and every look.

Made with care. Made to move. Made to be seen.

Love From our Customers

Our customers go beyond being mere purchasers; they are an integral part of our extended family. It brings us immense joy to express and share the love and gratitude we've received from them.