This Is Allure
Shein X Allure by Reia
Our SHEIN Era (2021 – 2024)
Four capsule drops. One unapologetically inclusive vision.
From little fashionistas to curvy queens, I became the first SHEIN X designer to size every style from Girls to Plus—and it paid off. Our collections shot into the Top 10 of thousands of global designers, proving that bold design and true inclusivity can (and should) coexist.
What the collab taught me :
Design isn't powerful until everyone can wear it .
Fast growth still needs fierce quality control.
Community is everything over 40 countries wore our pieces and tagged us with pride.
Now I’m channeling those lessons into my own house: Allure by Reia. Get ready for Athleisure that moves, contemporary looks that turn heads, and sustainable micro-batches that feel as exclusive as they look.
Thank you, SHEIN X fam, for the global love.
Next stop: fashion that’s better for you and the planet—one limited-edition drop at a time.
Learn More