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See What's New Today

💛 Introducing Allure Athleisure

Our limited-edition capsule is launching soon. Designed for women who walk, stretch, slay, and seal deals — this drop combines movement, luxury, and bold femininity.

Made in small batches with sustainability in mind. When they’re gone, they’re gone.

This Is Allure

Shein X Allure by Reia

Our SHEIN Era (2021 – 2024)

Four capsule drops. One unapologetically inclusive vision.

From little fashionistas to curvy queens, I became the first SHEIN X designer to size every style from Girls to Plus—and it paid off. Our collections shot into the Top 10 of thousands of global designers, proving that bold design and true inclusivity can (and should) coexist.

What the collab taught me :

Design isn't powerful until everyone can wear it .

Fast growth still needs fierce quality control.

Community is everything over 40 countries wore our pieces and tagged us with pride.


Now I’m channeling those lessons into my own house: Allure by Reia. Get ready for Athleisure that moves, contemporary looks that turn heads, and sustainable micro-batches that feel as exclusive as they look.

Thank you, SHEIN X fam, for the global love.

Next stop: fashion that’s better for you and the planet—one limited-edition drop at a time.

Learn More

THIS IS ALLURE BY REIA

Our Story

Allure Athleisure was born from the vision of Reia Janay, a fashion designer and entrepreneur based in Atlanta who believes women should feel seen before heard. After collaborating with global brands and navigating the fashion world, Reia saw a need for high-quality, small-batch pieces that fuse style, sustainability, and strength.

This collection is for the women who prioritize wellness without sacrificing their edge — from corporate girlies sealing deals to entrepreneurs making power moves. Whether you walk, stretch, or slay, Allure Athleisure is designed to elevate every moment — and every look.

Made with care. Made to move. Made to be seen.

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Love From our Customers

Our customers go beyond being mere purchasers; they are an integral part of our extended family. It brings us immense joy to express and share the love and gratitude we've received from them.

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Jasmine M. Las Vegas

One of my favorite all-time outfits on this website. I wore this to a date night and my boyfriend was amazed. This color is everything.

Buy It Now
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Amanda C. New York

Love this set a must have !!

Buy It Now
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Max B. San Francisco

Dress hugs every curve . Makes me look so good. YASSS Allure by Reia

Buy It Now

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Tag Us at @allurebyreia and Get 20% off Your Next Order!

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