Allure by Reia at Paris Fashion Week

A bold debut. A global moment. A new era for modern womenswear.

On October 5th, designer Reia Janay made her international runway debut at Paris Fashion Week, presenting a collection defined by radiant citrine tones, sculpted tailoring, and hand-jeweled craftsmanship. The show marked a major turning point for Allure by Reia — and earned a feature in ELLE Magazine, recognizing the brand’s modern approach to power dressing and feminine strength.

“I create to give women confidence and to redefine what contemporary fashion looks like today. We push boundaries with color, fabrics, and silhouettes to make women feel unforgettable.” — Reia Janay

From structured corsets to yellow power suits, the Paris collection showcased ABR’s signature blend of bold color, refined tailoring, and couture-level detail — a fresh voice in modern women’s design.

Paris was the debut.

The world is the vision.

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Our Story

THIS IS ALLURE BY REIA

Allure Athleisure was born from the vision of Reia Janay, a fashion designer and entrepreneur based in Atlanta who believes women should feel seen before heard. After collaborating with global brands and navigating the fashion world, Reia saw a need for high-quality, small-batch pieces that fuse style, sustainability, and strength.

This collection is for the women who prioritize wellness without sacrificing their edge — from corporate girlies sealing deals to entrepreneurs making power moves. Whether you walk, stretch, or slay, Allure Athleisure is designed to elevate every moment — and every look.

Made with care. Made to move. Made to be seen.

The only PERSON you are destined to become is the person YOU decide to be.

BENEFITS & GOALS

Your satisfaction is our top priority. We offer a satisfaction guarantee with hassle-free returns and exchanges to ensure you're happy with your purchase.

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NEW SEASON LAUNCHING SOON.

COLLECTION | 2025

ALLURE ATHLEISURE

Our First Pop-Up (2025)

In September 2025, Allure by Reia hosted our very first pop-up at BodyRok Inman Park in Atlanta. 💛 From Pilates classes filled with women in Allure Athleisure, to wellness drips, bites, bubbly, and exclusive shopping—this event was more than a pop-up. It was a celebration of community, style, and self-care.

We’re passionate about combatting unhealthy lifestyles and popularizing Pilates for a demographic still new to it—making wellness feel both accessible and aspirational.

What this milestone taught us: fashion isn’t just about clothing, it’s about creating experiences where women feel powerful, confident, and connected.

This is only the beginning—see you at our next pop-up this Winter ❄️.

This Is Allure

Shein X Allure by Reia

Our SHEIN Era (2021 – 2023)

Four capsule drops. One unapologetically inclusive vision.

From little fashionistas to curvy queens, I became the first SHEIN X designer to size every style from Girls to Plus—and it paid off. Our collections shot into the Top 10 of thousands of global designers, proving that bold design and true inclusivity can (and should) coexist.

What the collab taught me :

Design isn't powerful until everyone can wear it .

Fast growth still needs fierce quality control.

Community is everything over 40 countries wore our pieces and tagged us with pride.

Now I’m channeling those lessons into my own house: Allure by Reia. Get ready for Athleisure that moves, contemporary looks that turn heads, and sustainable micro-batches that feel as exclusive as they look.

Thank you, SHEIN X fam, for the global love.

Next stop: fashion that’s better for you and the planet—one limited-edition drop at a time.

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What They Write About Us

A Global Debut of Confidence and Craftsmanship

That's What We Guarantee

your satisfaction is our top priority

YOUR SATISFACTION IS IMPORTANT

We try every day to become even better

SUSTAINABILITY

We believe in quality over quantity. By producing in small batches, we reduce waste and support a more sustainable future — ensuring each piece is made with intention, not excess.

Designed with Purpose

Every collection is crafted with intention — blending confidence, femininity, and timeless design. We create statement pieces that empower women to feel sexy, seen, and unstoppable.